• According to Euromonitor International, YOY global spending on color cosmetics has significantly outpaced women’s apparel, 7.1% compared to 3.1% for 2016.
  • Social media is a boost to standalone beauty retailers, such as Ulta and Sephora. Shoppers are increasingly trying to copy the looks they find on Instagram, Pinterest and YouTube. The rise of the selfie and themed makeup are also market drivers.
  • The three largest beauty specialist retailers in the US are Ulta, with $4.85 billion in 2017 revenues, Sephora with an estimated $4.4–$4.9 billion and Bath & Body Works with $3.85 billion in revenues. Consumers enjoy the ability to “play” with the makeup.