• According to a 2016 Yoga Journal report, the US yoga market, including classes, clothing, equipment and accessories, generated revenues of $16.8 billion, an increase of 60% from 2012.
  • The number of Americans practicing yoga increased 76.4% from 2012, to 36.7 million. Eight percent of respondents reported having participated in a yoga class that same day (3%) or during the last week (5%) and an additional 4% within the month.
  • More than a third (34%) of Americans, totaling 80 million people, said they are somewhat or very likely to practice yoga during the next year. Almost a quarter (23%) of lapsed practitioners said they are likely to try yoga again during the next year.