In terms of states, Florida had the highest spend by a huge distance with $1.1 million. In April, Florida governer Rick Scott announced that he would challenge incumbent U.S. Sen. Bill Nelson in November and he has spent $324,00 on 356 ads since the end of May. By comparison, Nelson has only spent $150,200, less than half that. Tennessee is far behind in second place and its ad spend was $593,200 while Texas came third with $555,700. Rick Scott and Bill Nelson are also among the top keywords in the report with others including aclu and Rep. Sen Diane Black.
