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For the holidays, create a partnership with the station, local first responders and sponsoring/participating retailers to promote the stuffing of a “retired” police patrol car, EMS vehicle or fire truck with donations of toys, non-perishable food and other items for the needy. Decorate the vehicle to look like a giant Christmas stocking. During the holidays, park the vehicle at sponsoring retailers, local shopping malls and other high-traffic areas. Schedule regular live news coverage of people making donations.