Kamil Krzaczynski/Getty

Up nearly 28% from 2017

Consumers spent $3.7 billion on Thanksgiving, Adobe Analytics said, up 27.9 percent from last year.

Tech, of course, topped the shopping lists. The top five products on Turkey Day were:

  1. Nintendo Switch
  2. Beats
  3. Hot Wheels
  4. Red Dead Redemption 2
  5. Hatchibabies.

Retail sales for November currently tally $38 billion, according to Adobe, which polls 80 of the top 100 U.S. retailers.

Black Friday 2018_Kamil Krzaczynski_Getty


Around 164 million people are expected to shop in the five-day Thanksgiving through Cyber Monday period this year, according to the National Retail Federation. Adobe expects more than $1 for $6 spent at retail to be spent online this holiday season, with smartphones accounting for a quarter of these dollars.




Source:  TWICE, November 2018