Consumers’ desire for affordability and convenience has bolstered demand for online grocery. And as heavy hitters continue to roll out offerings—like Walmart’s buy online pick up in-store (BOPUS) and “InHome Delivery” options, as well as Amazon’s “Key for Garage” and same-day shipping—their respective double-digit growth speaks for itself.
The number of US internet users who purchase groceries online has spiked from 38% to 56% year over year, according to an August 2019 survey from CPG analytics firm TABS Analytics, conducted by Caravan Engine. And consumers’ proclivity for online grocery shopping has more than doubled in the last year, increasing from 17% to 37%.
Walmart and Amazon are making major headway in US grocery ecommerce penetration this year, growing 29% and 36%, respectively, per TABS Analytics.