Latest Predictions, Projections and Prognostications
Since Media Group Online’s Early Holiday Shopping 2019 Profilers, the National Retail Federation (NRF) has announced its forecast for holiday 2019 retail sales (November and December) is a 3.8% to 4.2% increase, which would total approximately $730 billion.
eMarketer’s projections, which also exclude travel, restaurants and other retail sectors as in the NRF forecast, could result in the first retail holiday shopping season with $1 trillion in total sales.
The Mastercard SpendingPulse prediction isn’t quite as robust, at +3.1% from November 1 to December 24 (or 3.8% without automotive and gasoline sales), compared to 5.1% during 2018. Coresight Research forecasts a 4.0% increase.