Latest Predictions, Projections and Prognostications

  • Since Media Group Online’s Early Holiday Shopping 2019 Profilers, the National Retail Federation (NRF) has announced its forecast for holiday 2019 retail sales (November and December) is a 3.8% to 4.2% increase, which would total approximately $730 billion.

  • eMarketer’s projections, which also exclude travel, restaurants and other retail sectors as in the NRF forecast, could result in the first retail holiday shopping season with $1 trillion in total sales.
  • The Mastercard SpendingPulse prediction isn’t quite as robust, at +3.1% from November 1 to December 24 (or 3.8% without automotive and gasoline sales), compared to 5.1% during 2018. Coresight Research forecasts a 4.0% increase.