Sephora, Depop and Zara all have something in common: a mobile strategy that has won the hearts of their target market. In a recent eMarketer report, The Future of Retail 2020, the growth of e-commerce will reach $666 billion in the U.S. market this year and $845 billion by 2022.
Why should retailers care about this number? According to Andrew Lipsman, principal analyst eMarketer, mobile commerce will drive almost 50% of those e-commerce sales in 2022. But it does not take rich applications or AI to be a part of this growth with customers. The rise will come organically if retailers are ready to accept the transformation to mobilization.