(Image credit: NBCU)
Source: www.nexttv.com, July 2021

Up 63% in June as NBA Playoffs, U.S. Olympic Trials Attract Viewers

App downloads of the major virtual MVPDs were up 63% in June, most likely driven by heavy sports content and the run up to the Summer Olympic Games in Tokyo, according to a report by Evercore ISI media analyst Vijay Jayant.

YouTube TV again accounted for the largest slice of overall vMVPD downloads — 44% — but it was sports-centric FuboTV that had the biggest year-over-year gain in the segment –312%, according to Jayant. FuboTV was a close second to YouTube TV in terms of download share (33%), followed by Sling TV (18%) and AT&T TV (9%).

“Virtual MVPD app download trends improved vs. the prior few months likely driven by the strong sports calendar and lead into the Olympics,” Jayant wrote in his report, adding that May downloads rose 11% year-over-year, driven by FuboTV and YouTube TV.

“Similar to trends in prior months, YouTube continues to dominate in terms of vMVPD download market share followed by fuboTV, SlingTV, and AT&T TV,” Jayant wrote.

June was a big TV sports month ratings-wise with the NBA Playoffs,  Major League Baseball, the U.S. Olympic Trials, the NCAA baseball tournament and UEFA European Championship all attracting strong ratings.

The Summer Olympic Games are scheduled for July 23-Aug. 8 in Tokyo and NBCUniversal plans to air about 7,000 hours of content on its broadcast and cable networks as well as digital platforms including Peacock and Telemundo Deportes.