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Source:, October 2021

The forecast: YouTube viewers are pivoting to TV screens as their method of choice for watching content, a trend that experienced significant growth before and during the height of the pandemic. We estimate that 113.1 million US YouTube viewers52.8% of total viewers, watched the platform’s content on connected TV (CTV) devices in 2020. Those numbers will increase to 130.8 million and 57.7% by 2022.

US YouTube Connected TV (CTV) Viewers, 2018-2025 (millions, % change, and % of YouTube viewers)

Dive deeper:

  • The pandemic boosted viewership in 2020 as lockdowns led to people having more time to watch video. YouTube CTV viewers grew almost 63% last year and surpassed the 50% threshold for the share of viewers who watched YouTube content on CTVs.
  • YouTube viewership overall is also still growing: We expect a 4.4% increase in 2021, reaching a total of 223.5 million viewers.
  • YouTube is the No. 1 over-the-top (OTT) platform in the US when it comes to penetration among OTT video service users, with market share of 95.5%, per our estimates. Additionally, YouTube was found to be the No. 2 streaming service when it came to total hours spent watching content on CTVs in the US, according to Comscore OTT Intelligence.

Share of US Total Hours Spent Watching Connected TV (CTV), by Service, June 2021 (% of total)

Looking ahead: Over 60% of US YouTube viewers (140.1 million viewers) will watch the platform’s content on CTVs by 2024.