(Image credit: FreePik)
Source: www.nexttv.com, November 2021

And of those, 70% stick with that service after they’re done watching it, new Hub Entertainment Research report says

As Comcast/NBCUniversal are finding out the hard way with their struggling Peacock service, it’s hits that drive subscriptions.

According to a new Hub Entertainment Research survey of 1,604 adult U.S. broadband users, 40% of them said they signed up for a subscription streaming service in order to watch one specific coveted movie or series. That number is up from 34% when Hub conducted its Conquering Content survey in 2020.

(Image credit: Hub Entertainment Research)

Here’s the really interesting part: Among those consumers who signed up just to watch one show, 70% of them stuck with the SVOD service after they finished watching the series or movie.

(Image credit: Hub Entertainment Research)

Other Notable Morsels from Hub’s Survey

Usage of ad-supported streaming services including Pluto TV, Roku Channel, Tubi and IMDb TV was up 11% from 2020, with a majority of consumers (53%) saying they “sometimes” watch content on one of these platforms.