Benefit Selling

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Latest News:

Media, Retail, Marketing, Advertising and the Economy

Latest News:

Digital Media and Technology

Industry Profilers and PowerPoints:

Up-to-date reports on more than 150 retail sectors

Special Reports:

In-depth reports on the most important media, retail, marketing and demographic topics.

New Media Insights Reports:

Latest information from the world of digital media and technology.

Automotive Update Reports:

Latest topics and issues in the automotive industry and dealerships.

Sales Management Insights Reports:

Ideas to make sales managers’ job easier and maximize the sales team’s performance.

TV Commercials:

View samples of dozens of TV commercials that advertisers in other markets have used successfully.

LSA Co-Op Directory:

This is THE premier co-op database with thousands of programs, including TV and digital plans.

Promotions:

Ideas for your promotions and news departments to promote the news and create segments to highlight special events in support of your community with possible advertiser sponsorships.

Sales Training Aids:

Learn about selling techniques. Experienced sales people will also benefit from articles, games, and online training designed to hone their skills and try new strategies.

Broadcast Planning:

Every fall we publish a series of broadcast calendars to help you plan your upcoming year.