H-E-B has launched a brand-new technology called “H-E-B Go” in 7 stores around Austin. (Photos: CBS Austin)


The future of grocery shopping is here, courtesy of a brand new app that lets you skip the checkout line and walk right out with your stuff. It’s like a fast pass for the grocery store.H-E-B has quietly launched a brand-new technology called “H-E-B Go” in 7 stores around Austin.”It’s pretty much a bypassing the line app in my opinion,” said H-E-B store manager Mando.It’s the latest push to keep up with their tech savvy consumers.

“Grocery shopping is certainly changing and evolving and H-E-B is keeping pace with every way that our customers want to shop,” said Leslie Sweet, Director of Public Affairs.

You must first download the H-E-B Go app, then walk around with your phone and scan your items and bag as you go. Geoffrey Sanders is one of the first customers to try the new technology in Austin.

“You just scan everything and go. It’s much quicker than before when you had to wait in line. I’m very impatient and I don’t do lines very well so anything I can do to avoid them is welcomed,” Sanders said.

The app keeps a running total of what you’ve picked out so far which is nice for shoppers looking to stay on a budget.

When it’s time to leave, you completely skip the line and scan the QR code on a kiosk and walk right out the door. It should only take 10-15 seconds.

After the QR code is scanned, it automatically charges the card that you put on file with the app and provides an electronic receipt as well.

Right now, the app is only available for use in these stores, but the technology will be rolling out to more stores in 2019.

  • Leander
  • Lakeway Rm 620 S/Main St
  • A 16 Hwy 183/Lakeline Blvd
  • Hutto Hwy 130/Gattis School Rd
  • A25 Parmer/IH 35
  • Round Rock 05 IH35/University
  • Kyle


Source:  CBS Austin, November 2018