Digital Media and Technology
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Skinny Bundles Get Fat and Pricey on Bad Programming Diets – Where Do They Go Next?
(Image credit: T-Mobile) By David Bloom Source: www.nexttv.com, April 2021 Why T-Mobile’s smart...
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Media Mix Analysis Suggests Spending More on Digital, But Not Going Too Far
Source: www.marketingcharts.com, April 2021 Getting the right balance of online and offline media...
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Around 27% of Subscription Streaming Services are Shared
(Image credit: Netflix) By Daniel Frankel Source: www.nexttv.com, April 2021 And 16% of U.S....
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While COVID Hurt Ad Spending, Ad-Supported Streaming Gained
(Image credit: Nielsen) By Jon Lafayette Source: www.nexttv.com, March 2021 A year of living with...
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Driving Digital Commerce with TV: Sports Betting and Online Shopping
Andrei Krushko/Shutterstock.com By Steve Lanzano Source: www.ana.net, March 2021 While linear TV...
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These Drones Look for Trash in Waterways—And Then Send Sailing Drones to Clean it Up
[Photo: RanMarine Technology BV] BY ADELE PETERS Source: www.fastcompany.com, March 2021 Together,...
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In Gaming, Mobile Phones Are the No. 1 Device by a Long Shot
Article by Blake Droesch Source: www.emarketer.com, March 2021 The coronavirus pandemic led to...
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For Premium Streamers, Linear TV Offers More Promo Marketing Value Than Paid TV Ads
by Wayne Friedman Source: www.mediapost.com, March 2021 Nearly three months into 2021, legacy TV...
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Verizon Study: Pandemic-Powered Streaming Boost Could Be New Normal
(Image credit: N/A) By John Eggerton Source: www.nexttv.com, March 2021 Poll finds 21% increase in...
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Podcast Listeners Are More Diverse Than the General Population
Source: www.marketingcharts.com, March 2021 Podcasts continue to grow in popularity, with...
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