MEDIA GROUP ONLINE, INC. JOINS LOCAL SEARCH ASSOCIATION TO BRING ITS COMPREHENSIVE CO-OP DIRECTORY AND SERVICES TO MGO MEMBERS
Carol Massaro, owner/president, of Media Group Online, Inc. (MGO) announced today that the company...
As a local TV (and digital) advertising AE, you already have many competitive advantages over other media reps. Now, your competitive edge has been supersized with the addition of the Local Search Association’s comprehensive co-op directory exclusively available from Media Group Online.
According to LSA, very few local TV stations are members and have access to its co-op directory – but now you do!
How many more appointments do you think you can schedule with prospects, and sales you can close with them and your current clients when you bring them “free” advertising dollars?
Successfully selling TV advertising – as are all sales – is built on creating trusting relationships with your clients. Showing them the co-op dollars they didn’t know were available and helping them utilize those dollars is a great way to start building that trust.
As a MGO member, you now have access to thousands of co-op resources in a quick-and-easy-to-use directory that LSA is constantly updating. This is THE premier co-op database on which advertisers, media, agencies and others have relied for many years. It now includes guidelines for all media types, including digital.
View samples of a LSA co-op program sheet
In-depth reports on the most important media, retail, marketing and demographic topics.
Ideas to make sales managers’ job easier and maximize the sales team’s performance.
View samples of dozens of TV commercials that advertisers in other markets have used successfully.
This is THE premier co-op database with thousands of programs, including TV and digital plans.
A great brainstorming device to help the station’s sales staff and clients nd creative solutions for effective marketing.
Learn about selling techniques. Experienced sales people will also benefit from articles, games, and online training designed to hone their skills and try new strategies.