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ARE YOU READY TO BECOME YOUR LOCAL CO-OP ADVERTISING EXPERT?
As a local TV (and digital) advertising AE, you already have many competitive advantages over other media reps. Now, your competitive edge has been supersized with the addition of the Local Search Association’s comprehensive co-op directory exclusively available from Media Group Online.
According to LSA, very few local TV stations are members and have access to its co-op directory – but now you do!
How many more appointments do you think you can schedule with prospects, and sales you can close with them and your current clients when you bring them “free” advertising dollars?
Successfully selling TV advertising – as are all sales – is built on creating trusting relationships with your clients. Showing them the co-op dollars they didn’t know were available and helping them utilize those dollars is a great way to start building that trust.
As a MGO member, you now have access to thousands of co-op resources in a quick-and-easy-to-use directory that LSA is constantly updating. This is THE premier co-op database on which advertisers, media, agencies and others have relied for many years. It now includes guidelines for all media types, including digital.
- 8,043 brand records
- 1,998 formal co-op programs
- 1,722 specially arranged programs
- 1,200 TV eligible programs
- 934 digital eligible programs
- 1,541 brand records with sample artwork
View samples of a LSA co-op program sheet
In-depth reports on the most important media, retail, marketing and demographic topics.
Sales Management Insights Reports:
Ideas to make sales managers’ job easier and maximize the sales team’s performance.
View samples of dozens of TV commercials that advertisers in other markets have used successfully.
LSA Co-Op Directory:
This is THE premier co-op database with thousands of programs, including TV and digital plans.
Ideas for your promotions and news departments to promote the news and create segments to highlight special events in support of your community with possible advertiser sponsorships.
Sales Training Aids:
Learn about selling techniques. Experienced sales people will also benefit from articles, games, and online training designed to hone their skills and try new strategies.